« Public Relations »

Introduction

By this I firmly refer to creating and maintaining the proper image for your company, and NOT the use of some smiling assassin in a suit - backed up by the legal department - for damage limitations…


Public Relations

• Who are you targeting, and why ?
  
  
• Where appropriate, inform the media well in advance
  
  
• Be creative, find an angle, be controversial if necessary. Journalists don't want the same old, same old, they want something interesting to entertain themselves and their readers
  
  
• Get to know the folk in the media circles you deal with
  
  
• More tips on successful PR
  
  
• Microsoft 'how to' guides on marketing