« Public Relations »
Introduction
By this I firmly refer to creating and maintaining the proper image for your company, and NOT the use of some smiling assassin in a suit - backed up by the legal department - for damage limitations…
Public Relations
- Who are you targeting, and why ?
- Where appropriate, inform the media well in advance
- Be creative, find an angle, be controversial if necessary. Journalists don't want the same old, same old, they want something interesting to entertain themselves and their readers
- Get to know the folk in the media circles you deal with
- More tips on successful PR
- Microsoft 'how to' guides on marketing


